An article by our representative, Kisun Yoo, has been published in the "Shiken Takuken" column of the Nikkei newspaper.
The title is "Building Sustainable Relationships with Inbound Travelers."
Below is an excerpt, but please refer to the full article in the newspaper for details.
"The flow of inbound tourism is extending to regional areas. For local tourism stakeholders, the challenge is to ensure that this momentum is not short-lived but instead leads to sustainable relationships with travelers. In particular, for foreign visitors who appreciate Japan’s history and culture, it is crucial to provide high-quality experiences and make continuous efforts to turn them into long-term fans."